Monday, January 30, 2017

Mastercard's Smart Play In Small African Markets

Digital Technology Aiming to Empower Small-farm Owners in East Africa

Mastercard has launched a new digital marketplace for East African farmers to sell their crops and receive payment via their mobile telephones. "2Kuze" (pronounced "tuh-KOO-zay") works with existing mobile money systems like mPesa to facilitate transactions between farmers, agents and banks, the financial-services corporation said. The World Bank's Consultative Group to Assist the Poor (CGAP) estimates…